Doriana Masala

Interior Designer and Home Stager

The passion for real estate – both in the rental, sales and investment market has always been a strong motivator in my professional career. My work has always lead me to select apartments or villas that are adaptable to both a tourist, second home investment and residential market.“The home is the mission of my passion and my passion is the engine of my life”.

For this reason, the desire to start the Home Stager profession was to me, a natural evolution of my business and it allowed me to transform my passion into a profession.

Home staging a property permits me to make custom-made homes adaptable for my clients use and in turn give them a gift of emotions realizing the dream of their lives.

This represents a new challenge for me, combining my twenty years experience in the tourism sector with Home Staging and Interior Design, to form a new profession “Tourism Staging”.

The service that I offer to customers who either intend to make an income from their property or become Tour Operators themselves is a ” turnkey package”. I propose to utilize the flavour of the diverse territories coupled with the costumes and customs of each location to enhance the property to its full potential and train the homeowner or tourist operator in the art of hospitality.

I work primarily in close proximity with Real Estate Agents who introduce the profession of Home Staging in their list of services as well as their marketing programmes.

This has the benefit of facilitating a sale or rental at the correct market value; My working ethos is “I believe that the only way forward is to work in synergy to obtain the best results”.

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What they say...

Madeleine, Sarah and Pierangelo supported our need to refurbish an apartment that lacked proper living provisions and finishes. As an architect living and working in Hong Kong, the ideas of what to do were clear however the implementation was the challenge. The team Madeleine provided advised and supported on statutory authority compliance, material and product sourcing and finally building. The refurbishment was well done and we were able to move in with little disruption to our plans. Our idea was to retain the simplicity of the historical building and add well-considered and well-made additions that would suit our family’s preferences. Italian craftsmanship is well known however the challenge was to find good value craftsmanship without spending a fortune on what is a holiday apartment. Again Madeleine’s team understood what we wanted to achieve and found those craftsmen. The end result is an apartment we love to be in as a family. Thanks to Madeleine, Sarah and Pierangelo.

Clive and Gina